Browse a list of 1500+ examples of online communities created by the world's top brands. Figment. 3. To build a strong, engaged and loyal community around your brand, you need to know these four essentials. November 21, 2018. Let’s look at some examples. In a brand community, such rituals and traditions are predominantly related to the brand – the usage of the brand, the occasion of use of the brand, the associations with the brand, knowledge about the brand, willingness to participate in brand related activities and such. Food is by nature a vessel for culture, family, and community, so giving fans a way to interact with the brand in personal ways has proven hugely successful. This article introduces the idea of brand community. 1. 21. A brand community is a community formed of social relations to a product or a brand. It’s is non-geographical and specialized, and includes customers (Muniz Jr. & O’guinn, 2001). One of the world’s biggest publishers, Random House, has this online book community that has more than 300,000 users. Apple. A successful brand community will feature all three of these relationships, and structuring your community to enable these interactions should be a key part of your engagement strategy. How to Drive Brand Loyalty and Community [+4 Examples] By Tim Peckover. Includes top 10 lists in tech, retail, entertainment and by platform. A brand community is a specialized, non-geographically bound community, based on a structured set of social relations among admirers of a brand. The most successful companies have one characteristic in common--community. Apple is the perfect example of how brand communities can be developed and maintained by creating a social movement that reflects the values of your target audience. Learn more in: Advertising in the World of Social Media-Based Brand Communities Get help you design, build, and manage your community If you want to build a thriving enterprise, you have to identify, embrace, embody, and articulate a brand purpose that inspires your audience to connect with you. Fashion Communities 1. These communities have become increasingly prevalent on the Internet, and integrate content and communication. Here are 8 online brand communities that are definitely doing it right. While the term “brand community” might be new to you, the concept certainly isn’t. You will also see some prime examples of successful purposeful brands. A brand online community is one way in which people who have a “shared consciousness” in relation to a brand come together. This pays off tremendously – the brand becomes synonymous with the community itself, guaranteeing relevance, sales and longevity for the brand for as long as it remains relevant to the community. 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